Posted 16 October 2018
There’s a common assumption that older whisky is more expensive because of the costs of maturation for additional decades. This my friends is utter rubbish. Whilst there are of course outlays involved, the cost of storing a cask over a long period is negligible. It sits in a warehouse (which the distillery has already built) quietly, occasionally being assessed both structurally and internally. The price of older whisky is based purely around the opportunity cost of not bottling that liquid earlier, the notion of it being a more limited commodity and, most importantly, the cachet of those who want to buy something ‘old’. So when Aldi releases a 29 year old whisky for less than £40, folks might start to wonder what witchcraft is at play.