Posted 27 November 2020
In no real surprise to anyone, this year’s Black Friday looks a lot more like a Cyber Monday amid COVID. More toilet paper or another discounted TV? Tough call. And as such, throughout the wider world of retail, what was previously a short pre-Christmas fire sale has morphed into near month-long series of mini promos. But whilst one never expects snaking cues and stampedes for whisky (except when one does), chase-y online bottle sales have been part and parcel of the whisky world for some time. Indeed, they seem now to be an almost daily occurrence. And to my mind the events of this year have both heightened and exacerbated this phenomenon.