Posted 25 June 2019
The barriers to becoming a whisky blogger are extraordinarily low. Nowadays, all that’s required is an Internet connection, some fingers to type with and some whisky to write about. But, at the same time, whilst almost anyone can (and seemingly does) write about whisky, to my mind, few seem to put in the effort to research and create thought-provoking content. And don’t get me started on Instagram ‘influencers’. Whilst many bloggers use the medium as an outlet for their passions and a way to connect with fellow enthusiasts, others seem to consider that they’re an integral part of the industry itself – self-important people – usually with an axe to grind. And then there’s press samples….