Speyside
Independent Bottlings
Whisky Broker
Posted 31 May 2019
It struck me as little surprise when Speyside Distillery’s owners decided to relaunch their whisky to simply ‘Spey’ back in 2012. The choice of distillery name is so obviously ill-advised from a positioning point of view that even the owners have spent a number of years bottling their products under a wide range of different brands – Drumguich, Glentromie, Skara Brae, Loch Dhu (replaced by Cu Dubh and sadly best avoided), Beinn Dubh…the list goes on. But, there’s the problem - and it’s akin to a wine producer calling themselves ‘Bordeaux’- by naming yourself so broadly rather than capitalising on general consumer interest you simply cause confusion.
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