Posted 08 December 2019
Receiving a royal endorsement for your product or service ain’t what it used to be. The House of Windsor’s reputation waxes and wanes – a car crash here, a Pizza Express there – the Queen has had to rebuild the reputation of the monarchy repeatedly over her 67 year reign. Fortunately, when it comes to one of the highest forms of contra-deal marketing – the Royal Warrant, only the Prince of Wales, Duke of Edinburgh and the Queen herself can grant these – so there’s no danger of receiving a decoration from one of the fourth tier hangers-on. There’s a fair few Royal Warrant holders out there – 883 at latest count. From cobnut suppliers, telephonic messaging services, lift installers, panel beaters and plastic suppliers (the needs of the Royal Family are seemingly quite diverse) all the way through to our field of whisky – of which there are a handful of Royal Warrant holders.