Posted 20 February 2019
I often find myself reading producer press releases which go to great lengths to highlight the ‘innovation’ and ‘experimentation’ that has taken place in the creation of a product. More often than not, I wonder whether these buzzwords (which are excessively overused by every industry) really do represent actual advancements and progressions. Often they’re simply banded around to persuade consumers of some level of uniqueness. Then a product comes along which raises my eyebrows. The sort of product that were it made in Scotland would have the SWA up in arms and like cause some level of furore. Innovation and experimentation or just simply excessive madness? Eitherway today, we’ll be looking at a whiskey that’s been finished in a barrel which previously contained cocoa nibs.