Posted 11 March 2019
How do you define spirit character? Is it a particular style, flavour or texture, or merely a consistency that is built up over time? Likewise, at what point does buggering around with ingredients and processes, regimes alter that character to a point where it’s DNA feels lost? Distillery identity changes – with updates to production and repairs over time, through new personnel, with distillers and blenders altering recipes to put their stamp on history. It also, through necessity, needs to adapt and change with the prevailing trends in the market. If you always do what you’ve always done, you’ll always get what you’ve always got.