Posted 24 August 2020
It’s all too easy to forget that the whisky world exists outside of the enthusiast bubble. Whilst fans get all het up about pricing, allocations, terroir, re-brands <delete as appropriate>, your average non-convert is much more inclined to dive into an impassioned but wholly inaccurate explanation of whisky with or without the ‘e’. Like many hobbies, folks move at different speeds and with different levels of knowledge. And similarly to the weekly ‘with or without the e’ dispute - the general level of familiarity with ‘world whisky’ is arguably presently poor. To the great unwashed, whisky is invariable Scottish, and whiskey is Irish or American – the produce of other nations is oft-times reduced to that of mere perceived novelty, or simply regarded as not the ‘real deal’.