Lux Row
Distillery Bottlings
78%
Launched in January of this year in the US, Erza Brooks 99 can be seen as something of an auxiliary for the Old Ezra 101 7 year old which was discontinued in 2018. Whilst nowadays 100+ proof whiskies are a common sight; it was not all that long ago that they were much fewer and farer between. As such, established players in the whiskey market recognise that not having a higher strength bottling in your range’s line-up is a sure-fire way to stunt the wider interest in your brand.
82%
The Rebel range has undergone something of sneaky mini-rebrand over the course of the pandemic. It’s still apparently rebellious – just now with less yelling about it. The original version of Rebel 100 – Rebel Yell 100 - launched in April 2019 as the range’s second higher strength wheated bourbon – but at around $25 a bottle, its price point was considerably cheaper than the other expression - the 10 year old single barrel expression released in 2016 and costing $60 at that time.
Posted 25 September 2020
As a younger man my father was always keen to remind me of the folklore wisdom of “grape or grain, but never the twain”. But like a bad chef always blaming their tools, it’s an easy excuse to lay the culpability for a hangover on mixed drinking as opposed to either the intake volume or simply dehydration. Whilst reality provides zero scientific evidence that combining different alcohol types will (in isolation) produce an increasingly undesirable effect – anecdotally many drinkers, myself included, are rather fond of the different configurations of aroma and flavour that it’s possible to produce from amalgamation and experimentation. Sorry Dad.
Posted 20 June 2019
Whilst the UK spirits sector continues to grow at a pace, it is US whiskey (particularly bourbon) which is expected to expand the fastest, with estimates of an increase in sales of 26.7% over the next five years. Whether the EU’s stiff 25% tariff, implemented in June 2017 in response to Trump’s taxes of steel and aluminium imports (now, now children) dampens demand remains to be seen, but producers and distributors for the most part seem bullish about the prospects for the UK market. So much so, that Lux Row Distillers, who recently opened their new distillery in Bardstown Kentucky are releasing a new bourbon outside of their home market in the form of Rebel Yell French Barrel Special Finish.
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