Posted 04 December 2020
We all have our favourite bottlers. And we select our whisky darlings based upon our perceived views of the qualities of their ranges and an overall sense of the appeal of their offering. Price is of course important – and particularly the relationship between price and professed quality – but it’s not the only influence. Favoured distilleries always have an allure and bottlers who regularly obtain liquid from these well-supported sites will always attract an audience. Similarly, brand and design do matter – and whilst some might wish for poorer packaging as a sop to lowered prices, these are but a few lonesome voices screaming into a much wider void. But when looking at That Boutique-y Whisky Company, for me, it’s not the immediately recognisable labels that hold the highest appeal, nor the overall quality level – it’s the sheer variation of styles that can be found within the bottler’s selection.