Posted 03 July 2018
Celebrities and alcohol are a common mix – after show parties, award ceremonies, or just plain hard living. Never one to miss a marketing trick, the booze industry is increasingly pumping out expressions faced by a wide variety of known (and lesser known) personalities – AC/DC and Justin Timberlake fronted tequilas, Hanson beer (the superbly named – MMMHops), Ryan Reynolds gin – I could sit here all day listing them off before even getting close to David Beckham. But, at the other end of celebrity alcohol tie-ins comes those who have actually bought/invested/developed their own facilities and products rather than simply endorsing them. One such example comes to us from Canada in the form of the legendary ex-ice hockey player Wayne Gretzky.