Posted 07 November 2018
At times, the wine world is not far removed from that of whisky. Whilst the term “reserve” has no real (or legal) meaning, some wineries will set aside a quantity of their best liquid to mature in expensive old oak. Others will add some fancy gold leaf to the label, hike the price and call it reserve. Many will just put the word on every single bottle they produce and hope that consumers take the bait. Whisky is no different – reserve and other hackneyed phrases such as “select” are increasingly utilised to entice consumers, but at the same time offer no actual useful information. Indeed, in many cases they suggest a level of exceptionality and uniqueness that simply doesn’t exist.