Posted 13 January 2020
Some of you aren’t going to enjoy reading this. You’ve already made your mind up – there’s nothing I can say that will convince you. It’s just a fact. It has to happen eventually. It can’t keep going on like this…..can it?!? Well friends, as dogged and determinedly minded as some of you are, for all the talk of the impending collapse, of prices having to hit reverse, the situation to my mind looks virtually unchanged as it did 10 years ago. Actually, that’s disingenuous – it’s worse. Over the last 10 years I’ve seen countless articles (some with well rationed economic analyses) highlighting the inevitability of the beginning of the end – the bursting of the whisky bubble. And yet, a decade later, nothing remotely close to this has happened. Prices have not fallen, we’ve not all miraculously re-emerged into a cheaper whisky utopia. Today it’s high time we burst some bubbles of our own and I’m sorry to say it, but I believe there might not even be a whisky bubble…..