Posted 29 March 2019
Fear of missing out is described as “a pervasive apprehension that others might be having rewarding experiences from which one is absent”. And in the whisky world, I believe it to be just a prevalent as buyers regret. There’s a *lot* of whisky out there – over 6000 releases in 2018 alone, but for some, playing Pokemon with a bottling series, or distillery’s entire release calendar can become a near obsessive pursuit. Beyond that, craving and longing focusses on the individual bottle level – a stunning, historically significant or unexpected whisky that has an allure that feels irresistible – often to a whole host of people. Cue crazy auction results. I missed the release of today’s Edradour – but, having now tasted it, I’m rather kicking myself that I didn’t have a FOMO moment at the time.