Posted 09 October 2019
The Internet has had a profound impact on the whisky industry. Its speed and reach have introduced swathes of new enthusiasts. Its breadth has greatly increased consumer knowledge. And its pervasiveness has, at least to a certain degree, democratised the accessibility and availability of an ever growing number of bottlings. But, at its heart, it is a sea of bias, disparagement and sometimes outright meanness. Much of this stems from human nature – people are biased, judgmental and mean – the Internet merely provides a platform to vocalise these inner tendencies without penalty. Whisky appreciation is far from impervious to this – indeed, there are times when it feels like it’s becoming as polarised as our society.