Posted 26 February 2019
The whisky world is changing. Indeed, I fear that its already irreparably changed. Whilst in some ways we’ve never had it so good with an abundance of new expressions from an incredible diversity of distilleries and countries, on the other, a large (and steadily growing) contingent have entered the market with a voracious appetite for little more than turning a quick and easy profit. Whisky has become like a Wall Street – primarily driven by two emotions – fear and greed. Fear of missing out on a new limited release, or of having to pay the steep toll of the secondary market – greed made possible through the ability to generate wealth in an incredibly short space of time. A Ferengi without profit is no Ferengi at all.