Posted 16 September 2019
Don’t be too tough on yourself. We’re all hard-wired to mentally reward ourselves for fulfilling our “needs” for in-demand products. This isn’t just a facet of 21st Century consumerism, it has existed since the dawn of humankind. When a person obtains something they really crave, the brain releases dopamine – a chemical both critical to our mental health, as well as responsible for that familiar warm fuzzy feeling of contentedness. But, if you factor in hype – which could be a combination of anticipation, limited access, increased expectations of quality or simply that of status – this chemical reaction is magnified several times over.