Posted 23 September 2019
That Boutique-y Whisky Company have long championed grain whiskies. Rather than scything them off into a second class citizen sub brand, grain whiskies sit with exactly the same livery as their malts – 50cl, cartoony and generally quite fun. On the one hand this feels like the correct approach – whilst some would argue that grain whiskies *are* second class citizens in the whisky world, you’re only going to raise their profile and understanding by giving them an equal share of the limelight. But, on the other, it becomes very easy to fall into the trap of pricing grain whiskies based on the preponderance of higher prices for larger age statements.