Posted 23 October 2017
Unless you’ve already moved to the Off-World colonies, you’ll probably be aware of a little low-budget film called Blade Runner 2049. The acid rain soaked world of Blade Runner has long been associated with both high rise neon branding, and booze – after a hard day of retiring replicants, what better way to unwind than to imbibe for some product-placed Johnnie Walker Black Label? Deckard reached for the Black Label in the 1982 original – served in a stunningly designed, weighty, but completely impractical glass designed by Cini Boeri, and, of course accompanied by some sultry Vangelis on sax. Well it’s now 2049 and rest assured, Diageo haven’t missed a marketing opportunity.