Posted 28 May 2019
Managing expectations is part and parcel of being a current day whisky enthusiast. Along with inevitable disappointment (missing out on a ballot, not possessing the fastest check out finger in the west), there’s also the hype train - which seems to continually leave the station week after week with the advent of a new release. In part, this is obviously a misrepresentation - folks deliberately talking up, or scoring highly bottles they’ve already acquired in the hope of generating a higher eventual sale price (Whiskybase previously a mainstay in my own expectation management system is rapidly becoming a catalogue of releases….and propaganda). But then, there’s good old fashioned peer recommendation, which when presented without external bias is still one of the best methods for identifying a gem beyond tasting it yourself.