Posted 03 October 2018
This weekend’s London Whisky Show presented attendees with a glimpse of whisky’s future – a future that still seems in some quarters inherently grounded in the past. Well-known players rolled out their long-established core ranges, steeped in history and vague suggestions of tradition, whilst new entrants presented attendees with an alternative direction for the category. Gone are the days when show-goers would fawn over big brands and their largest age-statement bottlings (though that’s still certainly a ‘thing’). The wealth of first time IB exhibitors and new distilleries offered a showcase of the whisky future that’s yet to come – and it was around these stands that the buzz and interest was most palpable.