Posted 06 July 2021
It starts at a young age. A tantalisingly empty Panini album whose pages beseech to be filled. Over time, sticker by sticker, through purchase and through trade, the gaps are slowly satisfied until all that remains are the hardest to find - Radja Nainggolan (the Belgium midfielder) apparently being the unicorn for the 2018 World Cup album – who’d have known? However most kids, and in particular their parents, aren’t prepared for the expense of purchasing the near 1,000 packs required to ensure the completeness of their Panini album and as such the majority sit, unfinished gathering dust. Fast-forward to 2021 and this mindset of completeness is far from limited to collecting images of men in shorts – indeed, when it comes to whisky, this preoccupation is increasingly becoming warped into a mentality that it's all or nothing.