Ailsa Bay

Distillery Bottlings

Posted 11 October 2019

Scotland. An unknown time in the future. Following the early 21st Century boom in demand for whisky, production is at an all-time high. Competition from on-trend new world producers has taken its toll, and over the years the SWA have been forced to gradually relax the rules which govern the production of Scotch whisky – tradition is slowly sacrificed on the altar of global competitiveness. Age statements are, for all but the most wealthy, a thing of the past. Automation and efficiency are vital to capitalise on the hungering needs of the modern, connected and educated consumer – with an abundance of choice and no regional styling to guide tastes – you snooze, you lose. Deliver or die – or someone else will take your place. 


Posted 19 June 2019

Having spent the past decade working around peer-reviewed scholarly endeavour I’m always a little cautious when I read an announcement that suggests that the boundaries of science are being pushed. In the world of whisky marketing, usually the only thing that’s being pushed out is the boat. Increasingly, the press releases crossing my desk are littered with tenuous claims of innovation. The word has become all too frequently overused, but also regularly misrepresented as synonym for anything remotely new. Then there’s actual real genuine science. And things start to get really muddy at this point.


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