Posted 10 July 2019 /
The tendency to try to classify and categorise absolutely everything is deeply ingrained into human nature. Over the 200,000 years of our existence we have used classification in order to survive – this mushroom is poisonous, this one is not. Fast-forward to less hunter-gatherer times and you will still see this trait in modern life. Even within the whisky world. We compartmentalise bottles by comparing them to others - by style, age, country of origin, cask type, base grains, good distillers, evil corporates – the list goes on. But, whilst it’s helpful to try to contextualise expressions – pigeon holing can be highly limiting. Everything in moderation.