2016 was dubbed ‘the year of gin’ – a 16% rise in UK sales (to over £1bn) outstripped the growth across both beer and wine. But, now, there’s chatter that 2018 might well turn out to the ‘the year of rum’. Sales are expected to top £1bn for the first time in history, following the overall success story of the alcoholic drinks industry over the recent years. However, unlike gin which can be produced relatively quickly and inexpensively, rum is both time-consuming to produce and likewise costly (yields tend to be low). But, there’s still the promise for producers and distributers of riding the wave of growth – and one new brand is poised to grab their surfboard and do just that – That Boutique-y Rum Company.