Posted 11 August 2021
Attending a recent beer festival, I was struck by three realisations. Firstly, boy - it sure felt good to be back to some semblance of normality (COVID passes granting entrance aside). Secondly that beer has undergone something of a remarkable revolution over the course of my lifetime - both in terms of its inspiration and creation but also in terms of its appreciation. Of course, the popularity of real ale and craft beer (I won’t be debating the contrasts here today!) is far from a modern occurrence – indeed, the craft movement can trace its roots to the 1990s. The point here being - that the enjoyment of beer now cuts across a much wider demographic – male and female, young and old. Exciting and interesting brews are in. Beards, bulging bellies, and a noticeable lack of personal hygiene are very much out. And so, we come to the third realisation – that the level of endemic geekiness that exists when any drink is explored at great depth can put up as many barriers as openness and diversity seek to rip down.