Posted 05 December 2022
Whisky’s intrinsic relationship with the concept of the passage of time is a deeply-rooted yet oft-times rolled-out trope. Outside of the obvious physical requirements of making something and then for all intents and purposes leaving it alone – the industry has perennially gathered around the notion that ‘good whisky is worth waiting for’ – at least for three years. Whilst nowadays time is all too often wrapped up into the idea of the age statement – its application and its historic utilisation cuts far deeper. If you look back to the earliest whisky advertisements of the late 19th Century (all for blends and many that you’d nowadays mark as NAS), you’ll see the regular employment of words such as “old”, “slowly”, “patiently” and “unhurriedly” – all to some degree of truisms of the whisky making process itself - and none having left the modern-day lexicon. But nevertheless, throughout the spirit’s long history the idea of time has been repeatedly deployed to plant the acorn of an idea that it is synonymous with whisky.