Posted 26 November 2021
Black Friday will see millions scouring the Internet for a good deal. In many ways, it’s not really all that different to being locked inside a house for the best part of a year – only it has a name and there’s an underlying belief that there’s a genuine bargain to be had. The problem with any sale, offer or promotion is that it supposes that we’re making a saving on something we actually need or desire. Feverish new TV purchases (every year), fisticuffs in the aisles and an ungodly number of whisky offers - many of which don’t even amount to a pint of warm beer - all stand to establish the consumer reality. For the most part, deals will not save you money. They may help you spend less money – but when it comes to grand offers like Black Friday, the chances are, you’re actually looking at things that yesterday you had no interest in.